Golf courses
The development of performance indicators for golf courses is aimed
at providing golf courses with the ability to assess, monitor and
improve their performance across a range of management and service
delivery functions. This follows similar research and development
already conducted by CERM PI for public sports and leisure centres,
university sports facilities and outdoor centres. With growing
competition amongst golf courses, as customers come to expect higher
standards of service quality, many organisations are looking to such
strategies to provide a competitive advantage.
A total of 21 customer service quality (CSQ) attributes are included in the questionnaire, based on customer focus groups used in trials in collaboration with 7 public golf courses.
The CERM PI team has now compiled operational management (OM) performance indicators for golf courses, which provide owners and managers with the ability to assess, monitor and improve the operational efficiency and performance of their courses, by providing valuable external national benchmarking comparisons.
For further information contact us.