Short courses for industry
All courses are presented by staff or associates of the Centre for the Development of Entrepreneurs. Duration of the courses are minimum one day, but can be expanded to suit individual client's needs. The courses will be most useful for senior managers and business executives. Our four current standard courses are each designed to run over a half-day. They can be combined as a two-day workshop.
Building an entrepreneurial business
Topics covered are:
- The nature of corporate entrepreneurship (or corporate venturing)
- Drivers for corporate entrepreneurship and venturing; its importance to corporate strategy and corporate renewal
- Entrepreneurship, innovation and creativity - how they are related
- The entrepreneurial orientation of your business
- The Entrepreneurial Orientation measure and what it means for you and your people
- Applying the CDE Entrepreneurial Orientation Diagnostic to your business (using the software provided)
- The requirements for successful corporate entrepreneurship and venturing
- What do the results mean for your business?
- Discussion of the Entrepreneurial Orientation measures for your company
- identifying priorities for action in your own business to stimulate and support corporate entrepreneurship and venturing
Business opportunity recognition and screening
Business opportunity recognition:
- How to encourage your staff to generate product and service opportunity ideas
- The difference between ideas and opportunities
- What good business opportunities look like
- Exercise: generating business opportunity ideas for your business
Business opportunity screening:
- The key components that you need to consider: the product/service, the market, finances, your team and the business environment
- Applying the CDE Opportunity Screening Diagnostic to your business idea
- What do the results mean for your business?
Innovation: the key to competitive advantage
The drivers of innovation:
- The big picture; the relation between corporate entrepreneurship and innovation
- Types of innovation for your business; continuous vs discontinuous innovation and the impact this has on strategic and operational management
- What is innovation and how it contributes to competitive advantage.
The drivers of innovation in your business:
- Innovation Capability and what it means for you
- Applying the CDE Innovation Capability Diagnostic to your business (using the software provided)
- What do the results mean for your business? Discussion of the Innovation Capability measures for your company
- Identifying priorities for action in your own business
Innovation in Marketing
Innovating in marketing growth strategies:
- What is best for your business?
- Applying the CDE Growth Strategy Options Diagnostic to your business (using the software provided)
- What do the results mean for your business?
Innovating in marketing execution
- The Galaxy model for keeping your existing customers and for getting new ones
- Applying the Galaxy model to your own business for marketing and communications planning, results measurement and control
- Using the Galaxy marketing action planning templates in your own company.
Diagnostic tools
A particular feature of these workshops is that participants are given access to a number of electronic diagnostic tools that allow them to analyse aspects of their own company. The results of these analyses will be used as the basis for discussions on how managers can improve the performance of their business. This approach gives them live case studies where they deal with the situation facing your own business.
For the four sessions, materials include a hard copy manual including copies of presentation materials, and a CD including a range of diagnostic tools (requiring the use of Excel).
Contact details
If your organization is interested in having us run these courses for you, please contact Peter Balan, the program coordinator: email peter.balan@unisa.edu.au