Corporate Entrepreneurship
Course code BUSS 5337.
This course is also an elective in the MBA program. You can follow this link to the course home page.
Next scheduled: This course is scheduled in SP6 (face to face delivery only). Refer to the detailed course timetables. Put the seminar and workshop dates in your diary!
If you have any difficulties in applying, or in enrolling, or wish to enrol after the cut-off date, then please contact Kellie Willason in the School of Management, preferably by e-mail, or by phone (8302 0935).
Prerequisites: none.
Course co-ordinator: Dr Gido Mapunda
Course home page: follow this link Please note that the key dates (census and withdrawal dates) for all courses are on the "Class Timetable" page that you can access from the course home page.
Teaching and learning arrangements
The course will be run in intensive mode.
Aim
The aim of this course is to help students understand and implement the process of corporate venturing or corporate entrepreneurship as an approach for corporate renewal. Corporate venturing can be defined as the starting of a new business venture from within an existing venture.
On completion of this course, students should be able to:
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describe the different approaches to corporate venturing and explain how it is driven
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explain the most appropriate situations for the different modes of corporate venturing
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identify the resources, systems and organisation needed to support successful corporate venturing
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develop a plan for implementing a corporate venturing activity for their business.
Syllabus
The nature and importance of corporate venturing for business renewal and growth; modes of corporate venturing; sourcing ideas and recognising opportunities for corporate venturing; marshalling human and financial resources and organising to support corporate venturing; planning and managing the corporate venturing process including exit strategies for the corporate venture; managing the impact of corporate venturing on the organisation.
Assessment
Assessment takes the following form:
- Individual assignment (1500 words): 25% of total marks
- Individual project report (5000 words): 60%
- Individual presentation of report: 15 %
Reference books
A collection of readings will be provided, and this will be referred to extensively during the delivery of this course.
References
Morris, M. H., & Kuratko, D. F. 2002, Corporate entrepreneurship: entrepreneurial development within organizations, South-Western, Mason, Ohio.
Mason, H., & Rohner, T. 2002, The Venture Imperative: a New Model for Corporate Innovation, Harvard Business School Press, Boston, Mass.
Journal of Business Venturing
Entrepreneurship Theory and Practice
Journal of Small Business Management