Completed thesis topics - Marketing
Examples of previous honours thesis topics are:
Lock, Craig (2007) Brand Placements During Primetime Television - an analysis of the current incidence of different brand placement characteristics and how they relate to brand placement effectiveness, School of Management
Newstead, Kate (2007) How effective are 15-second Advertisements? Comparing the recall, likeability and correct brand identification of 15- and 30-second advertisements, and exploring their creative executional content and branding quality, School of Management
Cole, Thomas Samuel (2006) Situational cues and Priming Effects on Aggressive Cognitions and State Hostility: The case of sports media, School of Management
Dighton, Colin (2005) Do free gifts with purchase act in the same way as price promotions? School of Marketing
Ning, Yan (2005) Preliminary investigation in to the generalisability of Morgan and Hunt's (1994) Commitment-Trust Theory Relationship Marketing, School of Marketing