Bachelor of Management (Marketing) - DBMK

Domestic students: SATAC Code 424111

International students:

Discipline Core courses include:

• Marketing Principles: Trading and Exchange
• Buyer and Consumer Behaviour
• Market Analysis
• Business and Marketing Planning Principles
• Integrated Marketing Topics
• Advertising
• Brand Management
• Personal Selling
• Market Research
• Client and Customer Relationship Management

View our fee, entry and enrolment information

Hannah Gleeson

'Marketing is a function that underpins most aspects of a business. I knew that studying marketing would allow me to understand broader areas of business as well as develop creative thinking and problem solving skills. I chose marketing at UniSA for the high calibre of its teaching staff and opportunities for corporate experience. The knowledge that lecturers and tutors bring to the classroom allows students to integrate textbook knowledge with real world scenarios. During my final year, I undertook a Marketing Planning Project. Being in a business environment helped develop skills in research and data analysis, and dealing with stakeholders was useful for my communication skills. But most importantly, I gained the confidence to hit the ground running when I finished my marketing degree.'

Quick Links
Program Brochure (4.5MB, PDF)
Other Business Degrees
Testimonials
Marketing Alumni

Julie Chmielowski - Student Testimonial

(1.55min, WMV format)
Download Microsoft Windows Media Player or  Apple QuickTime Player
Download Adobe Acrobat

Professional recognition

• Membership of the Australian Marketing Institute
• Membership to the Australian Institute of Management (AIM)
• Membership of the Australian Market and Social Research Society of Australia

Work Practicum
Bachelor of Management (Marketing) 3rd year students will have the opportunity to participate in one of the following 2 practicum's as part of their program, both are merit selected based on their GPA and an interview

• Marketing Practicum (MP) is equivalent to one course, it involves a project in an organisation either in Australia or overseas.  Final assessment will comprise of a written report and formal presentation to the school and the organisation
• Marketing Planning Project (MPP) is equivalent to four courses, it involves a major marketing project, students are required to work four days a week in an organisation. Final assessment will comprise of a written report and formal presentation the the school and the organisation.