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Consumer Insights and Strategy

People are complex, with dynamic goals, needs and preferences, and research to inform consumer strategies and policies must be able to captures these intricacies. We have applied choice research to tackle challenges, from consumer co-design of products and services, through to pricing, through to market share growth.

We use a combination of choice modelling, behavioural economics and the Vennli strategic growth platform, to understand what drives consumers across a range of categories, including: education, FMCGs, agricultural products and emerging technologies.

Creating New Pathways to Market

The Effects of geo-trademarks on Australian Brands

Predicting market shares of Copy Cat Brands

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  • Joffre Swait

    Joffre Swait

    Prof Swait is one of our experts. Learn more about his work here.

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  • Michelle Baddeley

    Michelle Baddeley

    Prof Baddeley is one of our experts. Learn more about her work here.

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    Our People

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