Understanding the Anti-Vaxxer movement

Vaccination is a critical factor in the protection of the community from preventable diseases. Most diseases require vaccination rates between 93-96% to prevent outbreaks in the community.

The anti-vaccination movement has gathered support in Australia and across the globe over the past two decades. The anti-vaccination movement makes a number of claims about the harm of vaccines e.g. unsubstantiated links to autism.

The Institute for Choice, along with the International Academy of Health Preference Research, completed a study with the following two goals:

  1. What are the underlying goals and motivations for choosing to vaccinate or not vaccinate children?
  2. What social influences are in place, and how do they affect vaccination choices?

We surveyed 604 pregnant women from the general Australian population. Each respondent was presented with a Discrete Choice Experiment. The DCE asked respondents to make choices between alternative immunisation programs for their child.

None of the aspects regarding the structure of the vaccination program schedule had any affect on the likelihood of vaccination. The consequences for the child, societal benefits, and consequences of delaying/avoiding vaccinations had no impact on intention to vaccinate. Individuals who choose not to vaccinate their children do so for other reasons, including:

Social influencers were the number one predictor of mothers views about vaccination. Five Key groups of influencers were identified.

Contact us to find out more information about this project.

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  • Joffre Swait

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