Congratulations to Dr Akshay Vij, the Institute for Choice team, ITS Australia and their industry partners for delivering the first iMove CRC project in Australia.
Not since the mass-production of private vehicles c1920 has there been such potential for revolutionary change in the transport sector. Transport innovation like ‘Mobility as a Service’(MaaS) offers the potential to drastically improve customer choices, reduce travel costs, increase network capacity and transport sustainability while improving social and environmental outcomes. DOWNLOAD THE FULL REPORT HERE.
The Future of Transport
Cover Story Unisabusiness Magazine - Issue12 -The Disruption Issue
The invention of autonomous vehicles, the rise of shared mobility, the commercialisation of electric vehicle tech, and the development of unmanned aerial vehicles, mean we are about to see significant changes in how humans travel. So what does this mean for the everyday driver? Read all about it here.
Author Akshay Vij is a senior research fellow at UniSA's Institute for Choice. His research has made significant contributions to the development of discrete choice methods and their application to transport contexts.
Professor Michelle Baddeley's new book, Copycats & Contrarians, receives critical acclaim
Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same basic instincts: the tendency to herd, follow, and imitate others. Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd.
Copycats and Contrarians has already received winning reviews:
“Baddeley is a truly exceptional scholar, with terrific writing skills and real originality . . . this might well become the defining book, for this decade and more, on the topic of herding and social influence.”—Cass Sunstein, co-author of Nudge
Professor Michelle Baddeley's new book is now available for pre-order at Yale Press.
Institute for Choice report finds SA shoppers overwhelmingly want longer trading hours
The South Australian-first study on consumer preferences for shop trading hours, commissioned by Business SA, supports calls for greater deregulation to allow shop owners the choice to open and close when it suits their needs and their customers.
The survey found an overwhelming 75 per cent of the South Australian consumers surveyed wanted to see changes to shop trading hours. In regional areas where there are no regulations, residents do not want to see any changes.
The report has been widely distributed and discussed in the media in the lead up to the state election on May 17, including The Australian, The Advertiser, and Inside Retail.
Institute for Choice partners with ITS Australia to announce Mobility as a Service Research Project
The Institute for Choice (I4C) is partnering with Intellgent Transport Systems Australia (ITS Australia), the peak body for the intelligent transport systems industry in Australia, together with the iMOVE Cooperative Research Centre, and leading transport stakeholders; Transport for Victoria, Transport for NSW, Translink, Department of Transport WA and Royal Automobile Association SA, asking the question: what does Mobility as a Service (MaaS) mean for Australia, and what do Australian's think? View the media release here.
Dr Ali Ardeshiri presents '‘Seasonality Effect on US Household Demand for Different Beef Cuts’ at AARES 2018
On the 7th of February, Dr Ali Ardeshiri attended and presented at the 2018 Australasian Agricultural and Resource Economics Society conference. The aim of this conference was to promote the profession of agricultural and resource economics in Australia and other countries, and to foster - in all sections of the economy - interest in and understanding of the economic issues affecting primarty industries, resources, and the environment. Dr Ardeshiri's presentation was titled 'Seasonality Effect on US Household Demand for Different Beef Cuts'. More information on this paper can be found here.
Dr Habtamu Kassahun and Lesley Hine attend 'The Future of Australian Energy: A Symposium'
On Tuesday the 6th of February, Dr Habtamu Kassahun and Lesley Hine attended 'The future of Australian Energy: A Symposium'. The University of South Australia Business School, SA Power Networks and the Australasian Agricultural and Resource Economics Society joined forces to deliver this symposium which was held at the Adelaide Convention Centre, in order to candidly discuss issues, solutions and opportunities. The forum was specifically designed for industry, policy makers and academics working in energy, and participants heard from leading international and national experts. Environment and Resources are a key research theme of the Institute for Choice and play a big part in the Institutes research agenda. More information on this theme can be found here.
Pictured above (Left to Right): Tony Wood (Grattan Institute - Energy Program Director), Prof Peter Murphy (Future Industries Institute - Strand Leader and David Klingberg Chair), Dr Habtamu Kassahun and Lesley Hine (Institute for Choice)
Prof Michelle Baddeley, on the 10th of January, wrote a piece for the conversation titled 'Treasury memo misses the real impact of Labor’s negative gearing policy'
Professor Michelle Baddeley, on the 10th of January, wrote a piece for the conversation titled 'Treasury memo misses the real impact of Labor's negative gearing policy'. This article has been republished by Domain, the Sydney Morning Herald, The Age and Business insider with a read count of over 30,000 people.
The link to the article can be found here.
The Institute's Dr Akshay Vij live on ABC Far North breakfast radio
Listen to Dr Akshay Vij on ABC Far North breakfast radio, hosted by Amanda Cranston, on 14 December, 2017. Dr Vij discusses his article in The Conversation and findings from research conducted in partnership with the Motor Accident Commission, that young workers are most likely to use their phones while driving. Listen to Dr Akshay Vij here.
Dr Akshay Vij wrote a piece for The Conversation on the 13th of December titled 'Young workers are most likely to use their phones while driving - here's how we can change that'
The link to the article can be found here.
UniSA Enterprising Partnerships Talks - Choice
The average adult makes thousands of decisions every single day, but do you really understand these choices and how you make them?
Maria Lambides, Professor Joffre Swait, Professor Julie Ratcliffe and Dr Akshay Vij all spoke at the UniSA Enterprising Partnerships Talk titled 'Choice - Understanding why choice is important for society and your future' which took place on Wednesday the 15th of November.
Dr Habtamu Kassahun presents '‘Linking Ecosystem Service Providers and Service Users in the Blue Nile Basin: How Trust in Implementing Agencies and Cooperation Amongst Providers Can Influence Outcomes’
On the 10th of November, Dr Habtamu Kassahun attended and presented at the Payment for Ecosystem Services Symposium. The Payment for Ecosystem Services Symposium focused on understanding the practical challenges and state of the art research in managing natural capital in an efficient, environmental and socially equitable way. The theme was addressed from the Australian and international perspectives of Businesses, Regulators, Public agencies and Academics. Dr Kassahun's presentation was titled '‘Linking Ecosystem Service Providers and Service Users in the Blue Nile Basin: How Trust in Implementing Agencies and Cooperation Amongst Providers Can Influence Outcomes’.
2018 ARC Discovery Project Grant Success!
Congratulations to Professor Joffre Swait and Professor Anthony Marley from the Institute for Choice on the award of their 2018 ARC Discovery Project Grant: Choice foundations: Diagnostic tools for individual-level model development.
The project aims to improve policy making in I4C’s key areas of research, transport, environment and health, by better representing how people make decisions.
The project will produce a set of computerized statistical tools to test foundational theories about how people choose. These tools will have the capacity to improve a wide array of applied economics research and policy outputs at the national and international levels.
Read more about the project here.
Choice: Understanding why choice is important for society and your future.
Date: Wednesday 15 November 2017
Time: 6:00 - 7:15pm (registration from 5:30pm)
The average adult makes thousands of decisions every single day, but do you really understand these choices and how you make them?
Join the University of South Australia’s Institute for Choice and partners RAA and Helping Hand, for a conversation about the importance and future of choice. Using driverless cars and innovation in digital health as case studies, our speakers will explore the purpose of choice modelling, and the effects of technology and its influence on health, mobility and transport choice.
Following the talk, join us for some light refreshments to continue the discussion on choice, and how the University of South Australia and the Institute for Choice can help your business.
Dr. Elisabeth Huynh and Dr. Flavio Souza present at Erasmus Choice Modelling Centre, The Netherlands.
On Tuesday the 24th of October, both Dr. Elisabeth Huynh and Dr. Flavio Souza gave a seminar at Erasmus Choice Modelling Centre, Erasmus University Rotterdam, The Netherlands. Dr. Huynh discussed three different studies about measuring and understanding decision-making using stated choice methods. Dr. Souza's presentation focused on studying the decisions individuals make through their pursuit of personal goals.
Professor Joffre Swait presents 'A Goal-Driven Perspective on Choice Behaviour and Choice Models'
Professor Joffre Swait has recently returned from a trip to Europe where he presented seminars at different hosting universities. Prof Swait presented 'A Goal-Driven Perspective on Choice Behaviour and Choice Models' at:
- Rotterdam University, The Netherlands, on the 27th of September where he was hosted by Prof Bas Donkers.
- Padua University, Italy, on the 4th of October where he was hosted by Assoc Prof Mara Thiene.
- The University of the Basque Country, Spain, on the 9th of October where he was hosted by Assoc Prof Petr Mariel.
Congratulations to PhD student Christine Mpundu-Kaambwa for being awarded a UniSA Vice Chancellor and President's Scholarship
Christine Mupundu-Kaambwa, who is being supervised by Prof Julie Ratcliffe and Dr Elisabeth Huynh of the Institute for Choice, has been awarded a UniSA Vice Chancellor and President's Scholarship. The Vice Chancellor and President's Scholarship is awarded to PhD candidates who exhibit research excellene, and who can clearly show that their research aligns with the Transformed PhD.
Richard Thaler wins the Nobel Prize for his work in Behavioural Economics
The recent announcement that Richard Thaler has been awarded a Nobel Prize shows how influential and important the field of Behavioural Economics has become in recent years. Daniel Kahneman also won the prize in 2002 for his enormously popular work with Amos Tversky in Behavioural Economics.
Thaler, author of Nudge, builds on earlier work identifying biases in decision making to explain how we can harness these biases to influence, or “nudge” individuals to make better choices. Nudging has subsequently become a tool used all over the world by companies and governments alike to influence consumption patterns. Locally, the NSW Department of Premier and Cabinet has used nudging to increase the likelihood of constituents paying their parking fines and other bills http://www.abc.net.au/pm/content/2014/s4017226.htm
You can read more about Thaler’s work here https://theconversation.com/why-richard-thaler-won-the-2017-economics-nobel-prize-85404.
At the Institute for Choice, we are also developing world-leading research in behavioural economics. We are applying behavioural economic tools to a range of real-world problems and policy solutions, including financial decision-making, energy and the environment, neurodegenerative disease, cyber-security and infrastructure.
The Institute for Choice brings innovative new perspectives to behavioural economic analysis because we blend behavioural economics with choice modelling techniques. Choice modelling explains how and why people make the choices they make, and blended with behavioural economics we can also explain how organisations can influence and change consumer behaviour based on these insights.
For more information, please contact our Professor in Behavioural Economics, Michelle Baddeley
Professor Julie Ratcliffe and Dr Rachel Milte presented at the 39th Annual Australian Health Economics Society Conference
Professor Julie Ratcliffe and Dr Rachel Milte from the Institute for Choice attended and presented at the 39th Annual Australian Health Economics Society Conference hosted by Macquarie University in Sydney from the 20th-22nd of September. Dr Rachel Milte presented a paper co-authored with Professor Julie Ratcliffe titled 'Investigating the impact of cognitive impairment on consumer preferences for nursing homes’. Professor Julie Ratcliffe discussed a paper by Blake Angell from the George Institute to apply the contingent valuation method to assess the value of a driver’s license to members of the Australian general population.
The Institute for Choice are proud to announce that Professor Joffre Swait has been elected as a Fellow of the Academy of the Social Sciences in Australia (ASSA)
The Institute for Choice are proud to announce that Professor Joffre Swait has been elected as a Fellow of the Academy of the Social Sciences in Australia (ASSA) under the auspices of the Marketing Discipline. ASSA promotes excellence in the social sciences in Australia and in their contribution to public policy. ASSA Fellows are elected by their peers for both their distinguished achievements and exceptional contributions made to the social sciences across 18 different disciplines. Professor Swait’s election underscores his national recognition as an esteemed academic, and his impact on both the academy and professional practice. Professor Swait’s citation noted his international reputation for both academic excellence and thought leadership in practice.
On Friday the 7th of July Dr Rachel Milte presented at the 6th Meeting of the International Academy of Health Preference
Dr Rachel Milte, from the Institute for Choice, travelled to and presented at the 6th Meeting of the International Academy of Health Preference in Boston, USA which ran from the 6th - 7th of July. This meeting provided a forum to present and discuss innovative developments in health preferenc eresearch. Dr Rachel Milte presented 'Can we ask people living in nursing homes to participate in a DCE?".
On Tuesday the 4th of July Dr Ali Ardeshiri presented at the 2017 World Symposium on Transport and Land Use Research
Dr Ali Ardeshiri, from the Institute for Choice, travelled to and presented at the 2017 World Symposium on Transport and Land Use Research in Brisbane, Queensland which ran from the 3rd - 6th of July. The conference brought together academics and practitioners working at the intersection of transportation planning, engineering, economics and policy. The conference was aimed at developing a better understanding of the dynamic interaction between land use and transport, with strong interest in how the built environment can contribute to more sustainable transport in a rapidly changing world.
A lifestyle-based model of household neighbourhood location and individual travel mode choice behaviours
Issues such as urban sprawl, congestion, oil dependence, climate change and public health, are prompting urban and transportation planners to turn to land use and urban design to rein in automobile use. One of the implicit beliefs in this effort is that the right land use policies will, in fact, help to reduce automobile use and increase the use of alternative modes of transportation. Thus, planners and transport engineers are increasingly viewing land use policies and lifestyle patterns as a way to manage transportation demand. While a substantial body of work has looked at the relationship between the built environment and travel behaviour, as well as the influence of lifestyles and lifestyle-related decisions on using different travel modes and activity behaviours, limited work has been done in capturing these effects simultaneously and also in exploring the effect of intra-household interaction on individual attitudes and beliefs towards travel and activity behavior, and their subsequent influence on lifestyles and modality styles. Therefore, for this study we proposed a framework that captures the concurrent influence of lifestyles and modality styles on both household-level decisions, such as neighbourhood location, and individual-level decisions, such as travel mode choices using a hierarchical Latent Class Choice Model (LCCM).
The framework was empirically tested using travel diary data collected from households residing in the San Francisco Bay Area, United States. A six-class model was selected as the preferred specification to observe household residential neighbourhood choice behaviour. Coincidentally, based on both statistical measures of fit and behavioural interpretation, we also selected a six-class model as the preferred specification to observe the individual travel mode choice behaviour. Results from the models are presented which can have intriguing policy implications.
Run2Cure: Team Institute for Choice
On the 4th of June the Institute for Choice will be participating in the Run2Cure Neuroblastoma 2017 Fun Run at The Domain, Sydney. The aim of this event is to raise awareness of, and funds for, Neuroblastoma childhood cancer research and treatments. Neuroblastoma is the leading cause of death of children under 5 from cancer with current aggressive Neuroblastoma survival rates being just 50%.
If you would like to support the I4C Run2Cure team click here.
Why we herd and how it can harm us
When you see a long line of people in front of the latest 'it' cafe, do you join it, or go elsewhere? Whether its a frenzied house auction in a popular suburb or the queue of people out the front of a new cafe, the human instinct to herd is hard to fight.
Behavioural economist Michelle Badelley from the Institute for Choice featured on an ABC RN Life Matters Podcast on Friday the 19th May at 9:30am, explaining why we as humans herd when making consumer decisions, and what we can miss out on when we do.
You can listen to and download the podcast here.
Queueing at the front of cafes is a common phenomenon, even in the rain. (Flickr/Garry Knight/)
Professor Andreas Schafer discusses his research on Transportation in a Carbon Constrained World.
Professor Michelle Baddeley features in the latest Social Science Bites podcast, explaining how human beings are social animals and as such the instinct to herd is hardwired into us.
In this latest Social Science Bites podcast, Baddeley tells interviewer David Edmond how modern herding often follows from an information imbalance, real or perceived, in which a person follows the wisdom of crowds. To find out more and to listen to the podcast click here.
Professor Julie Ratcliffe discusses her research grant success and recent book “Measuring and Valuing Health Benefits for Economic Evaluation”
On Tuesday the 4th of April Dr Flavio Souza presented at the 2017 International Choice Modelling Conference in Cape Town, South Africa.
Dr Flavio Souza, from the Institute for Choice, travelled to and presented at the International Choice Modelling Conference in Cape Town, South Africa. The conference ran from the 3rd - 5th of April. The conference brought together leading researchers and practitioners from across the world and across different areas of study, including but not limited to transport studies, marketing decision making, environmental valuation and health economics.The aim of the conference was to review recent advancements in knowlege and understanding in methodology as well as real world applications of choice models and stated choice and revealed preference survey techniques.
The unintended consequences of carbon taxes on domestic fuel consumption
We specified and tested a model that captures patterns of complementarity and substitution in domestic fuel consumption for households in India. Such studies allow for more informed decisions on policies such as carbon tax and fuel subisdy as they more accurately reveal the energy demand of different fuel sources.
On Monday the 3rd of April Dr Habtamu Kassahun presented at the 2017 International Choice Modelling Conference in Cape Town, South Africa.
Dr Habtamu Kassahun, from the Institute for Choice, travelled to and presented at the International Choice Modelling Conference in Cape Town, South Africa. The conference ran from the 3rd - 5th of April. The conference brought together leading researchers and practitioners from across the world and across different areas of study, including but not limited to transport studies, marketing decision making, environmental valuation and health economics.The aim of the conference was to review recent advancements in knowlege and understanding in methodology as well as real world applications of choice models and stated choice and revealed preference survey techniques.
Making choice set formation practicable through direct elicitation of availability and choice
Misspecification of choice sets is a known major issue in choice model development. Both ignoring and misspecifying choice sets lead to biased parameter and welfare estimates. Modeling latent choice set formation is challenging due to the combinational complexity. The objective for this paper is therefore to propose a tractable Integrated Availability and Choice Model (IACM) that account for choice set formation, even in situations with many alternatives. We circumvent this complexity by considering all alternatives with some probability, which is consistent with standard microeconomics theory. However, we show how to avoid enumeration of latent choice sets to eliminate complexity.
Goal-based models for discrete choice analysis - A. A. J. Marley and J. Swait
Professor Anthony Marley and Professor Joffre Swait of the Institute for Choice have had article 'Goal-based models for discrete choice analysis' published in the journal Transportation Research Part B: Methodological.
More information as well as a download link of the article can be found here.
On Wednesday the 22nd of March Professor Joffree Swait presented at the 2017 Australian Institute of Food Science and Technology (AIFST's) Innovation Masterclass.
Event: Australian Institute of Food Science and Technology (AIFST’s) Innovation Masterclass 2017 – Disrupt your Business: “The Uber Effect”
Presentation Title: “Protecting your Brand During a Crisis: Maintaining Brand Credibility”
Presentation date: Wednesday March 22nd 2017
“Consider the impact a product recall would have on your company and take the opportunity to reflect on what corporate response could be mapped out in case of crisis.”
Behavoural Economics (A Very Short Introduction) - Michelle Baddeley
Michelle Baddeley from the Institute of Choice has recently released a new book titled Behavioural Economics which is a part of the Very Short Introductions series.
The study of behavioral economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations.
This book explains why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behavior are huge. Behavioral economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioral economics holds for us.
Professor Julie Ratcliffe to join expert advisory group for the National Institute for Health and Care Excellence (NICE)
Professor Julie Ratcliffe from UniSA's Institute for Choice has been appointed to a key role on the United Kingdom's national body for providing guidance and advice to improve health and social care. Prof Ratcliffe, a professor in Health Economics, has accepted the invitation to join an expert advisory group for the National Insitute for Health and Care Excellence (NICE).She is an invited international Health Economist Member of the Expert Advisory Group for Development of Social Care Economic Evaluation Methods for NICE Social Care Guidelines.The guidelines make evidence-based recommendations on the effectiveness and cost-effectiveness of social care interventions and services. Read more about them on the NICE website.
Excited to announce that the Institute for Choice are part of the $55 million iMOVE CRC funded research!
"The iMOVE CRC is tackling the growing challenges to efficient movement of people and freight. It is exploiting the digital revolution and evolving vehicle technologies to enable traffic to flow more smoothly, create more efficient connections between transport modes and provide choice to travellers and freight operators through real time information. In this way it will deliver reduced congestion, fuel use and emissions, and improved national productivity and international competitiveness."
Dr. Ali Ardeshiri recently went to the 61st Australian Agricultural & Resource Economics Society (AARES) Annual Conference which was in Brisbane to present his paper.
Presentation title: “Towards more representative travel cost modelling: an economic valuation of the NSW protected area network”
Presentation date: Thursday 9th February, 2017
Invited to present at: 61st Australian Agricultural & Resource Economics Society (AARES) Annual Conference, Brisbane, 8-10 February 2017
Abstract: Travel cost modelling has been used to value recreational sites since the 1940s, but typically, studies have relied on data collected through on-site survey at a relatively small number of sites. Our study explores the implications and advantages of shifting towards more representative survey methodologies. We have analysed data from a random stratified phone survey of more than 60,000 households across four states and territories (NSW, QLD, Victoria and the ACT) in which survey respondents were questioned about their recent use of any and all of the 728 protected areas across NSW. We have used novel travel cost modelling techniques, including ordered choice modelling and zero-inflated choice set formation, to estimate consumer surplus and identify key drivers of recreational demand. This methodology confers a range of advantages over traditional analysis techniques, including the capacity to ensure value estimates are robustly and representatively scaled to the broader population, the ability to undertake empirical analysis of the distributional effects, and a means of imputing visitation rates to individual sites across a protected area network – including low visitation sites for which data is usually unavailable. We provide the first revealed-preference estimate of the tourism and recreation value of an entire protected area network and explore implications for strategic development of recreational opportunities within the NSW protected area network.
2017 Choice Modelling Symposium
On the 13th of February, Dr Akshay Vij presented his paper 'Integrated choice and latent variable mobels: looking back and moving forward' at the 2017 Choice Modelling Symposium.
The description of this talk was as follows:
'Integrated Choice and Latent Variable (ICLV) models are econometric models of individual behavior that attempt explicitly to model the cognitive process underlying the formation of any choice. The ICLV model combines discrete choice models and structural equation models under a single unified framework that recognizes the influence of both observable economic variables and latent psychosocial constructs on behavior.
Though much progress has been made in terms of model development and estimation, concerns remain regarding the value of the framework to practitioners and policy-makers. On one hand, ICLV models appear to be powerful methods with which to enhance existing representations of decision-making. They allow for the proper integration of psychometric data within extant model frameworks and provide statistical tools with which to test complex theories of behavior. On the other, questions have been raised regarding the practical benefits of the framework. Does an ICLV model fit the choice data better than a simpler choice model without latent variables? Can findings from an ICLV model be used for policy analysis in ways that are not already possible using choice models without latent variables?
This talk will systematically evaluate the benefits of the ICLV model framework over a more traditional choice model without latent variables, using a set of criteria based on statistical considerations and relevance to practice and policy. Analytical proofs will be presented that demonstrate the practical value of the framework, and findings from both synthetic and real datasets will be used to corroborate any conclusions. The talk will close by outlining an agenda for future research on the subject.'
Measuring and Valuing Health Benefits for Economic Evaluation - Julie Ratcliffe
Julie Ratcliffe has recently released a new book called Measuring and Valuing Health Benefits for Economic Evaluation which was published by the Oxford University Press.
Measuring and Valuing Health Benefits for Economic Evaluation examines the measurement and valuation of health benefits, reviews the explosion of theoretical and empirical work in the field, and explores an area of research that continues to be a major source of debate. It addresses the key questions in the field including the definition of health, the techniques of valuation, and the problem of choosing the right instrument.
> more information (PDF 501Kb)
"Stated choice methods and analysis for understanding individual decision making for improving health outcomes”
Dr Elisabeth Huynh (pictured) presented at the Hiroshima Institute of Health Economics Research (HiHER) at Hiroshima University, Japan, on the 2nd of February 2017.
Presentation title: “ Stated choice methods and analysis for understanding individual decision making for improving health outcomes”
Seminar date: 2nd February, 2017
Invited to present at: Hiroshima Institute of Health Economics Research(HiHER) at Hiroshima University, Japan
Summary: Stated Choice Methods have become an increasingly used to elicit stated preference in health economics to address a wide range of policy questions. A number of examples of choice modelling applications in the realm of health economics will be presented. The application contexts will range from dental workforce in Australia to multi-comorbidity in elderly populations. The examples will be used to illustrate the flexibility of the technique, limitations and challenges involved.
'Capturing Context-Sensistive Information Usage in Choice Models via Mixtures of Information Archetypes'
Prof Joffre Swait and co-authors Dr Monica Popa and Dr Luming Wang discuss in their recent JMR article the quesion of how much information consumers are actually using when making a product choice. This article has been featured in the American Marketing Association 'Article Snapshots' which is avaible online here.
Ageing in South Australia 2015: Insights from the Aged Care Sector
Dr Elisabeth Huynh (pictured far right) presented at the Ageing in South Australia 2016 Forum: Insights from the Aged Care Sector on Monday, 5 September 2016, hosted by the University of South Australia.
Dr Huynh presented insights into lifestyle attitudes as part of a productive schedule dedicated to examining attitudes, perceptions and strategies of agencies working in aged care in South Australia. The Ageing in South Australia 2016 report is available online here:
I4C Research Lab Invitation
The Institute for Choice hosts a Research Lab every two weeks, where researchers are invited to talk about a research project that they are currently working on, and receive feedback from staff at the institute. The purpose of these seminars is to provide researchers a ‘safe’ forum in which to discuss work that might not be ready yet to be critiqued by a broader audience.
Researchers who have presented at these sessions in the past have ranged from first year Ph.D. students to senior academics. Researchers from other research centers and universities are more than welcome to present at the Lab.
If you would like to present, or for more information, contact Akshay.Vij@unisa.edu.au.
'Are Lies The New Recipe For Ad Success?'
Dr Nico Neumann discusses the dangers of unethical practice in the marketing and media sphere in his opinion piece for Media Daily News.
Read full article
Capturing Context-Sensitive Information Usage in Choice Models via Mixtures of Information Archetypes
Congratulations to Professor Joffre Swait who was invited to present a seminar on his forthcoming journal at the School of Marketing/Australia Business School, University of New South Wales.
'Is it Time to Disrupt the Murky Media-Agency Business Model?'
Dr Nico Neumann argues in this guest post that it is time for marketers to have a long hard look under the bonnet of their media agency's trading desk.
Read full article
Room with a Patient View 2016
A conference aimed at increasing patient engagement in health technology assessment in Australia.
'The Impact of 100% Viewability on Advertising Economics'
Dr Nico Neumann addresses this topic in his most recent opinion piece for AdNews.
Read full article
2016 Market Predictions Panel
Dr Nico Neumann participated in an Orange Line panel sharing their predictions on the digital marketing landscape for 2016.
Read full article
'Ad-Tech Consolidation and the Rule of Three'
Dr Nico Neumann puts forth fresh new ideas in his column for AdExchanger.
Read full article
'A Solution to Reduce Viewability Concerns- Algorithmic Attribution Modelling'
Dr Nico Neumann addresses this topic in his opinion piece published in AdNews.
Read full article
'"One Score to Rule Them All" Demystifying the Net Promoter Score' - By Jorge Arana and Simon Fifer
Watch our affiliate, Professor Jorge Arana, present on this topic at the University of New South Wales.
'Why are last-touch models still in place?'
Dr Nico Neumann tackles this issue in his opinion piece published in AdNews.
Read full article
14th IATBR Conference: 'A Goal-Driven Perspective on Choice Behaviour and Choice Models'
Congratulations to Professor Joffre Swait, who presented the keynote at the 2015 International Association for Travel Behaviour Research conference held in Windsor, England. The objective of the keynote was to stimulate thought and research concerning the explicit representation of goals in models of choice behaviour. As one of the preeminent research venues in the transport sector, IATBR is an important event at which to bring in new ideas for the formulation and development of behaviourally motivated choice models. There was lots of interest in the goals topic, which may presage interesting future research by transport modellers.
Click here to download the keynote
'Budget Research Shows People Want Consistency'
Congratulations to Dr Ali Ardeshiri for his live interview with Ian Henschke from ABC radio about his budget research on the 24th of June. Exerts from this interview were published in the July 2015 edition of the UniSA news.
Read full article
'Good, good, good... good citations'
Congratulations to Professor Jordan Louviere for climbing to 25,198 citations this year. Read about his success in the achievements and announcements in the December 2014 edition of the UniSA News.
Read full article
'You choose: I4C helps you understand why'
Institute for Choice feature article published in the UniSA Business magazine.
Read full article
Review of Marketing Research Long Term Contribution Award
Congratulations to Professor Jordan Louviere who is co-recipient of the Naresh K. Malhotra award for the article that has made the greatest long-term contribution among those published in the Review of Marketing Research. All articles published in volumes 1-7 were eligible for consideration.
Louviere, J. J. & Meyer, R. J. (2008). 'Formal choice models of informal choices: What choice modelling research can (and can't) learn from behavioural theory. Review of Marketing Research, 4, pp. 3-32.
2014 Charles Coolidge Parlin Board of Governors
Congratulations to Professor Jordan Louviere who has accepted the invitation from the American Marketing Association to serve on the Parlin Award Board of Governors. To be awarded the annual Charles Coolidge Parlin Marketing Research award, distinguished academics and practitioners must have demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time. Professor Louviere was a recipient of the Parlin Award in 2010.
Read full media release
Outstanding AJAE Article Award
Professor Joffre Swait, Director: Academic, of the Institute for Choice, in collaboration with Vic Adamowicz, has been awarded the 2014 Agricultural and Applied Economics Association Outstanding AJAE Article Award. The publication is listed below.
Adamowicz, Wiktor and Joffre Swait (2012) 'Are food choices really habitual? Integrating habits, variety seeking and compensatory choice in a utility maximizing framework,' American Journal of Agricultutal Economics, doi: 10.1093/ajae/aas/078, 1-25.
Link to Journal
UniSA launches new expert Institute in choice behaviour and modelling
The University of South Australia is set to launch a new research institute focusing on decision-making and choice behaviour that will bring together the highest concentration of academic expertise in choice behaviour research globally.
The new Institute for Choice will be Sydney-based and have an academic staff and affiliates comprising experts from Australia and overseas.
UniSA Vice Chancellor Professor David Lloyd says the new venture, which will have its own Sydney shop front, represents the modern collaborative research face of UniSA.
Read full media release
Institute for Choice Launches 2014 Seminar Series
The Institute has launched its program for the exciting 2014 Seminar Series. Check the list regularly for updates and additions.
Seminar Series 2014
Executive Education Coming Soon
The Institute will be offering Executive Education, designed to keep industry abreast of the latest research techniques, so organisations can better understand how choice and decision making impacts their stakeholders.
New Office for Institute for Choice
The Institute for Choice will launch its purpose built Sydney office on 17 February 2014. With a central location at Level 13, 140 Arthur Street, the newly appointed North Sydney facility features a state-of-the-art boardroom and seminar/meeting room, and offers an open space that encourages dialogue and communication.
The University of South Australia has chosen to locate the Institute for Choice in the vibrant business and academic environment of Sydney, to provide easy access to our internationally recognised research centre.