Australia-China Tourism Forum

About the Forum

China is Australia's most valuable inbound tourist market and Chinese visitors have significantly contributed to the Australian economy. While economic benefits remain the core of the China-Australia tourism relations, the increased volumes of tourist flows between the two countries can bring more benefits beyond economic areas. These include, but are not limited to, enhancing public (people-to-people) diplomacy, promoting cultural understanding and exchanges, reducing ideological conflicts and bias, and improving societal wellbeing in both countries. The Australia-China Tourism Forum is the first of its kind to enable dialogues between key tourism stakeholders of the two countries. Leading figures in academia, industry, and government in both countries will be invited to share their views and perspectives on a wide range of issues pertaining to China-Australia tourism relations. The Forum is a platform to strengthen Australia-China relations and mutual understanding through tourism. 

Australia-China Tourism Forum is supported by the Australian Government through the Australia-China Council of the Department of Foreign Affairs and Trade. The 1st Australia-China Tourism Forum is co-organised by the School of Management at University of South Australia, the School of Tourism Management at Sun Yat-sen University in China, and the Tourism Research Cluster at Curtin University.

The 1st Australia-China Tourism Forum will be held on 15-17 December 2016 in Adelaide, Australia.

Who should attend the Forum?

  • Tourism academics, researchers and research students
  • Tourism policy makers
  • Government officials
  • Regional and local tourism authorities and destination marketing organisations (DMOs)
  • Tourism industry practitioners, hoteliers, restaurant and winery operators
  • Tourism investors and investment institutions



School of Management
Sun Yat-Sen University
Tourism Research Cluster
School of Management
University of South Australia
Adelaide, Australia 
School of Tourism Management
Sun Yat-sen University
Guangzhou, China 
Tourism Research Cluster
School of Marketing
Curtin University, Perth, Australia 


Centre for Tourism & Leisure Management
University of South Australia
Adelaide, Australia 
Australian Centre for Asian Business
University of South Australia
Adelaide, Australia 

Forum Supporter


Australia-China Council


Special Sponsor




  China National Tourist Office Sydney (Australia & New Zealand)


Areas of study and research

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