Methamphetamine Preventative Advertising: Focus Groups

The aim of the study is to develop a new public health meaasge to reduce the number of young people trying the drug methamphetamine.

People aged 18-50 years are invited to participate
The study involves a focus group session at either the University of South Australia City East or Mount Gambier campus (lasting ~1.5 hours).

  • Mount Gambier: the evening of 15th or 16th August 2018
  • UniSA City East: the evening of 27th or 28th August 2018

During the focus group discussion, we will be asking you to discuss what you know about methamphetamine and what you think motivates people to start and stop using the drug. We will then show you storyboards for a new advertisement. We will then ask you about your thoughts on the advertisement, including what you did or did not like.

If you would like to participate, you will need to fill out a screening questionnaire about your age, gender, language, current employment status, how many years of education that you have undertaken, and if you have been diagnosed with any neurological and/or mental health conditions. The questionnaire also contains questions about use of alcohol, tobacco, and illicit drugs. Your answers to the questionnaire will remain confidential.

Participants will receive a $20 Coles Myer gift card at the end of the focus group.

If you would like to participate you can find the screening questionnaire here: www.surveymonkey.com/r/preventative-advertising

For further information or if you have any questions, please contact:

Verity Pearson-Dennett:   verity.pearson-dennett@unisa.edu.au

This study has been approved by the University of South Australia's Human Research Ethics Committee

Areas of study and research

+ Click to minimise