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Ehrenberg-Bass Institute for Marketing Science

"The Ehrenberg-Bass Institute for Marketing Science is one of the most prestigious international academic centres for the study of marketing" - CBS Broadcasting, USA

The Ehrenberg-Bass Institute is one of the world's leading centres for research in marketing. The institute makes fundamental discoveries about consumer behaviour and is financially supported by global corporations such as Coca-Cola, Colgate-Palmolive, Unilever, Turner Broadcasting and Procter & Gamble.

The institute's cutting-edge research is embedded into the Marketing curriculum, providing students with the opportunity to learn from the same marketing scientists that advise senior marketing executives from all over the world.

Research degrees with the Ehrenberg-Bass Institute

The Ehrenberg-Bass Institute gives research students the opportunity to earn a professional income and gain fantastic industry experience while studying.

While completing a research degree (honours, masters, PhD) our students have the unique opportunity to earn an income through conducting research for commercial clients and teaching.

Exciting research areas include advertising, sustainable marketing, wine marketing, health-related marketing, pricing, buyer behaviour, forecasting and media.

Learn more about the Ehrenberg-Bass Institute

Areas of study and research

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