Our Research

Research teams and members are drawn from all schools within the EQUIS accredited UniSA Business School which include academics from Commerce, Law, Management and Marketing. We believe this cross disciplinary approach and diverse research expertise form a major strength of the Centre, and ensures its relevance and importance to regional academia and industry.

The Centre currently has ten core research strengths, each of which focuses on a central aspect of Asian business, and is headed by a theme leader. Our ten specialised research strengths are:

Cross Cultural Management

The Cross Cultural Management (CCM) research group investigates the interconnection of all fields of management with Asian cultures and the comparison of Eastern and Western management practice, utilising a wide range of theoretical perspectives.

Specific research areas include: Asian approaches to leadership and management, convergence or divergence of management practice, negotiation skills across cultures, the application of Western management control systems by Asian managers, human resource management practices across Asia, the impact of non-Asian multinational organisations using standardised management systems in Asian subsidiaries, and Asian managers’ attitudes to climate change and sustainability.

For more information contact the theme leader, Associate Professor Bruce Gurd


Chinese Commercial Law and Corporate Governance 

The Chinese Commercial Law and Corporate Governance (CCL&CG) research group investigates legal issues ranging from theories and practices of corporate governance within corporations in Asian countries, business ethics and the impact of their governance practices on the companies controlled by them outside of their home countries; the group is also interested in comparative commercial law and topics such as the rule of law in China. The research group has also been interested in various specific Chinese commercial laws with a view to enhancing wider understanding of the importance of the Chinese legal context for business. Specific research topics include: corporate governance in Chinese companies (especially in state-owned enterprises); corporate social responsibility and corporate regulation; the rule of law in China; corporate reorganisation; and the reform of Chinese commercial laws. 

For more information contact the theme leader, Dr Ping Xiong


Employment Relations, Human Resource Management and Labour Markets

The Employment Relation, Human Resource Management and Labour Markets (ERHRM&LM) research group explores broad issues related to employment relations and labour markets in Asia at macro level as well as human resource management and labour management relations at enterprise level.

Specific research areas range from the transformation of society and the impact on management and labour, development and enforcement of labour law and regulation, international trade and labour standards, skill shortage and development in the labour markets, human resource management in the hospitality industry, migrant workers, labour market segmentation and micro issues including inequality at enterprise level, production safety, worker protection, manager training and leadership development.

Our research projects aim to provide stakeholders with informed analysis and policy advice to augment decision making in both the government and business sector.

For more information contact the theme leader, Professor Ying Zhu


Foreign Direct Investment, Trade and Multinational Enterprises

The Foreign Direct Investment, Trade and Multinational Enterprises (FDIT&ME) group promotes research with practical application that examines the liabilities facing start-ups and other smaller internationalizing entrepreneurial firms and larger MNEs in the Asian region.

In Asian emerging markets, the last decade has witnessed a proliferation of new MNEs, many of whom are small, such as start-ups, international new ventures, and born globals. Others are older, usually larger MNEs that embark on international expansion later in their evolution. Both types of firms are perceived as rapid internationalisers and a primary research focus. 

Specific issues range from international market orientation, entry mode and organizational type, marketing, financing, distribution channels, entrepreneurial learning orientation, market orientation, knowledge acquisition and technology transfer, expatriate management, internal capabilities and external development, performance of FDI operations, MNE headquarter and subsidiary management, and exploring corporate strategies for sustaining competitive advantage. In addition, examination of corporate and social responsibility for global business is a growing focus as societal and broader systems thinking is now recognised as an important competitive strategy for MNEs from and operating in Asian emerging markets.

For more information contact the theme leader, Professor Susan Freeman


Globalisation and Comparative Asian Management 

The Globalisation and Comparative Asian Management (G&CAM) research group is dedicated to exploring in-depth political, social, economic and business trends and changes in the Asian high growth economies, brought about by the new phase of globalisation and regionalism. Under this theme, research focus is given to the dynamic interactions of globalisation and the process of economic development. In particular, the G&CAM cluster is designed to facilitate a forum for an academic as well as policy discussion on contemporary critical issues not only concerning the Asian political economy, such as transparency, corporate social responsibility, corruption, intellectual property rights and role of government, but also on the comparative Asian management systems, including cultural influences, management styles, and competitive strategies of Asian firms.

For more information contact the theme leader, Associate Professor You-il Lee


Innovation and Sustainability

The Innovation and Sustainability (I&S) research group explores ways to improve the economic prosperity, environment and well-being of communities, in a holistic and integrated manner, by means of partnerships with the corporate sector, innovative business models and collaborative Australia-Asia research.

Specific research areas include sustainable cities in the Asia-Pacific; the development of rural and regional communities and their infrastructure systems; high quality aged care facilities; carbon finance and trading; the role of social enterprises, empowerment and local entrepreneurship in transforming and sustaining communities.

The group also pursues synergistic and interconnected ‘system’ approaches, including the intersection of other ACAB research themes with sustainability and seeks to connect the Centre with complementary research in the technological and physical science fields.

For more information contact the theme leader, Professor Ying Zhu


International Accounting, Assurance and Corporate Governance

The International Accounting, Assurance and Corporate Governance (IAA&CG) group researches Asian accounting and corporate governance practices. In the area of financial reporting, it seeks to study Asian accounting standards in the context of increasing local and global pressures that are pushing these practices towards uniformity regardless of their relative inappropriateness for the local business context of many Asian countries.

The group also conducts quality research into the differences in management accounting across the region including country specific practices in Japan. The study of Asian corporate governance addresses the role of boards, including NGOs and the regulation of accounting and reporting practices.

For more information contact the theme leader, Associate Professor Bruce Gurd


International Trade, Finance and Investment

The International Trade, Finance and Investment (ITF&I) research group promotes and engages in high-quality research in areas relating to economic integration, monetary regionalism and macroeconomic policy in Asia. This research program adopts a macroeconomic perspective to issues of integration and policy in the Asian region. Specific research projects include the dynamics and patterns of economic integration in Asia, the extent and sequence of trade versus financial integration, intra-regional against inter-regional  integration, the fixity (or otherwise) of Asian currencies, the plausibility and possibility of a monetary union in the region and issues regarding central banking and monetary policymaking.

For more information contact the theme leader, Dr Tony Cavoli


Marketing and Consumer Behaviour

The Marketing and Consumer Behaviour (M&CB) research group focuses on consumer markets in the Asia Pacific region. It looks broadly at the challenges that Australian businesses face when selling into Asia Pacific markets. The group offers a platform for academic research to help inform marketing strategies and practices. As such, it specialises on topics concerning Asian consumers such as the impacts of ethnicity and culture, as well as issues surrounding product localisation and customisation. This group also promotes the awareness of the benefits of Free Trade Agreement (FTA) with Asian economies among SMEs in Australia.

For more information contact the theme leader, Associate Professor Richard Lee


Tourism and Services Management

The Tourism and Services Management (T&SM) group focuses on Australia’s links and exchanges with Asian countries especially China in terms of tourism, hospitality and services export. The group has an existing strength on researching Chinese outbound tourist behaviours and various China tourism and hospitality issues, including the internationalisation of Chinese hospitality firms and Australia’s destination image among Chinese city residents.

The group maintains active international research collaborations and research exchanges with key Asian Universities and endeavours to conduct globally visible and locally relevant applied research to contribute to Australia’s tourism economy.

For more information contact the theme leader, Associate Professor Sam Huang

Areas of study and research

+ Click to minimise