Mullan is moving forward

Katherine MullanMay 2011

Katherine Mullan, a recent UniSA Marketing graduate and previous research assistant at the Ehrenberg-Bass Institute, started a one-year graduate internship position at SA Lotteries this year.

Having completed her degree in Management (Marketing), Mullan said the skills and knowledge she gained at UniSA were invaluable for her application.

"During my degree I studied up-to-the-minute marketing theory combined with practical business skills. This enabled me to adapt my knowledge to real industry issues and find useful solutions, which really stood out in my application for this position," she said.

During her degree Mullan took part in the Marketing Practicum, an opportunity for students to conduct a marketing research project for a real business.

Mullan's project consisted of her and another student creating a communication plan for Magill Primary. This gave Mullan the confidence and skills to work in a professional environment.

"Completing the Practicum demonstrated to potential employers that I was able to think analytically, work in a team and possess project management skills so that I could be capable and confident in a job role," said Mullan.

Mullan's role as Marketing Trainee will involve a broad range of marketing and administrative support functions across all facets of the Marketing and Sales Division.

"Some of my responsibilities will include the coordination of specific brand and marketing promotions, research and analysis of market data, sales tracking, and website advertising," she said.

Undergraduate Program Director for the School of Marketing, Dr Carl Driesener, emphasises the importance of practical experience for graduates entering the workforce.

"Employers are interested in hiring work-ready graduates. At UniSA our Marketing degrees focus on experiential learning to ensure graduates are prepared for the competitive job market. It's this hands-on learning that sets our graduates apart," Driesener said.

With the world at her fingertips, Mullan is looking forward to the opportunities ahead.

"The graduate position will provide me with a range of skills that I will be able to apply to my future as a marketing professional," Mullan said.

"I will also be able to develop contacts and build relationships that I can call upon for future job opportunities."

Katherine Mullan completed the Bachelor of Management (Marketing) degree with the School of Marketing in 2010.

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