Digital marketing in retail

Dan RyanSeptember 2009

Daniel Ryan could have entered almost any degree he chose because of his strong TER results, but he believes the focus of study "should be something you're interested in."

Now in his final semester of a UniSA Bachelor of Management (Marketing) undergraduate degree, he's glad he has studied something he loves and is already working in his chosen profession.

At 21, Ryan has been active in developing the web presence for national retailer Harris Scarfe Australia since October last year and worked in various marketing activities at the company before taking on a role as marketing coordinator.

He got his foot in the door by doing volunteer work experience during the early stages of his undergraduate marketing degree and after seven weeks it turned into a paid role.

"If you volunteer, people know you're there for experience, so you tend to be exposed to a variety of work," he said.

His study, particularly the range of electives he chose, has helped him in his marketing role at Harris Scarfe.

"I was interested in one course, Digital Age, and I was able to apply what I learnt in my job," he said.

"My studies have also helped me with planning and strategy. For example, a lot of the terms I hear and use in meetings come from my courses."

Ryan would like to move into a role which combines academic teaching and private consultancy in the future and is building his experience with that goal in mind.

And he works hard to maintain his study and workload - while preparing for exams in June, he was juggling 15 hours a day between his job and studies.

Daniel Ryan completed the Bachelor of Management (Marketing) undergraduate degree with the School of Marketing in 2009.

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