A world of opportunity

Kate NewsteadMarch 2009

New Zealand, the UK, North America and this year heading to Stockholm. Still in her first year of a Masters by Research, School of Marketing graduate Kate Newstead is already conquering the world.

In 2008, Kate commenced her Masters project on the effectiveness of 15 and 30 second advertising with UniSA's Ehrenberg-Bass Institute for Marketing Science.

Since then she has presented her findings to senior marketing executives all over the world.

Confident from her experience presenting in NZ and the UK, Kate travelled to North America at the end of 2008 where she spoke at the Empirical Generalisations in Advertising Conference.

The conference, held at the prestigious Wharton Business School, boasted attendees from companies such as Google, Estee Lauder, TNS and Mars.

This year she has been accepted to co-present at the competitive ESOMAR WM3 Conference in Stockholm.

As well as working on her Masters research she'll find time to conduct research for commercial clients, teach undergraduates, make discoveries, and watch her ideas help change marketing practice around the world.

Kate is learning skills and gaining experience that will prepare her for a career in Marketing that could take her anywhere in the world, and she is meeting the contacts that will help get her there.

"Working at the Ehrenberg-Bass Institute has given me extensive industry experience and outstanding opportunities to work with top-level marketers. A highlight was discussing my research with the Head Strategist at advertising agency BBD Dublin - who told me he was jealous of my job!"

Prior to undertaking Honours and Masters by Research with UniSA's Ehrenberg-Bass Institute, Kate Newstead completed the Bachelor of Management (Marketing) / Bachelor of Arts (International Studies) undergraduate double degree with the School of Marketing.

Areas of study and research

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