Digital Marketing Strategies

Digital Marketing Strategies

Technology has dramatically changed the way we behave socially, act as consumers and do business. 

In today’s digital age, traditional marketing approaches may no longer be sufficient. Digital platforms offer cost-effective marketing channels and have the potential to deliver real benefits to many organisations.

To make the most of this opportunity your organisation needs to understand the role of digital marketing, how it can be used strategically to deliver best benefit to your business, and the tools to successfully navigate the many digital marketing myths and evidence-based practices emerging in response to an unprecedented volume of data on products, organisations and consumer behaviour.

Register for more informationEnrol now

 

 

Over the course of this two-day program you will gain the knowledge needed to determine how you can best use digital marketing within your organisation.  Not only will you learn about key digital marketing principals, platforms and major trends, but you will also engage in experiential learning activities designed to help you apply these to your business, better understand your market, identify effective digital strategies for your business, and learn how you can build your organisations capacity to utilise digital marketing more strategically. 

Our facilitator has extensive experience in traditional and digital marketing, and has taught marketing programs within industry and higher education settings around the world.

Let us help you navigate the complexities of digital marketing and build your organisations capacity to utilise it more strategically!

Day 1: Digital Communications

  • Designing websites for functionality, usability and effectiveness
  • Search Engine Optimisation (SEO): strategies and limitations
  • Effectively leveraging social media and third party sites
  • Internet advertising: dispelling the myths
  • In-App advertising

Day 2: The Digital Business

  • Understanding how general digital marketing principles can be applied within your organisation
  • Developing a targeted digital marketing strategy linked to outcomes
  • Managing your digital strategy efficiently
  • Measurement and reporting
  • Mitigating risks to your business
  • Developing a culture of innovation

For Individuals

  • Gain understanding of key digital marketing concepts, platforms and major trends
  • Build your organisations capacity to utilise digital marketing strategically
  • Gain the knowledge needed to help you identify those marketing activities that will deliver greatest return on investment
  • Achieve efficiencies and savings with digital processes
  • Understand the relationship between digital marketing and market share
  • Choose the right communication channels to reach your clients and stakeholders
  • Better understand the consumer habits of your markets
  • Build networks with like-minded professionals
  • Increase your strategic focus, through the development of your strategic skills and mindset
  • Gain feedback and advice from leading experts

 

For Organisations

  • Build your organisations capacity to utilise digital marketing strategically
  • Gain the knowledge needed to help you identify those marketing activities that will deliver greatest return on investment
  • Achieve efficiencies and savings with digital processes
  • Understand the relationship between digital marketing and market share
  • Choose the right communication channels to reach your clients and stakeholders
  • Understand the risks associated with digital marketing activities
  • Build connections with other Australian businesses

This program is designed for up to 15 professionals from organisations interested in gaining the practical knowledge and market insights needed to utilise digital marketing strategically in order to deliver best benefit to their organisation. This may include:

  • Small business owners
  • Mid-Senior Managers
  • Business Development Managers
  • Marketing Managers
  • Finance Managers

To be advised.

Dr Luke Greenacre

Dr Luke Greenacre

Dr Luke Greenacre is a Senior Lecturer within the School of Marketing and Senior Research Associate within the Ehrenberg-Bass Institute for Marketing Science.  He has taught marketing courses and research methods to professionals in industry settings, as well as undergraduate and postgraduate students at universities around the world.

Dr Greenacre’s research focuses on the attention and perception processes of consumers, and the impact of these processes on cognition and choice.  He has several projects underway in this area and is particularly interested in how people perceive pricing and discount information, and the role of attention in the moments leading up to the choice of a product. 

Luke has a background in modelling human choice behaviour and in the use of neuroscience technology, such as eye tracking and electroencephalography, to understand non-articulated features of consumer behaviour.  He has previously worked for the University of Southampton (UK), University of Technology Sydney, and the University of Sydney.

Tuition Fee: $1,450  This course is GST exempt

Early Bird Registration (To be advised): $1,350

UniSA Alumni please contact Sandra on 8302 0801 or email sandra.walker@unisa.edu.au

Group Fee (3 or more participants): $1,200 per paricipant 

Inclusions

  • Pre-reading materials
  • In-program catering
  • Study notes and presentation handouts
  • Certificate of Completion
  •  

Exclusions

Accommodation and travel expenses are not included. Assistance with bookings is available on request.

Cancellation Policy

The University of South Australia reserves the right to cancel this program at any time and issue refunds.  In the event that an attendee cannot attend, a substitute may attend in their place.  No refunds will be issued unless 21 days notice is given in writing prior to the date of the planned program.

UniSA Business  School, City West Campus, Adelaide CBD

 

Day 1

Day 2

  9.00 am

Your Website

Linking to Outcomes

11.00 am

Morning Break

Morning Break

11.30 am

Social Media and Third Party Sites

Operational Considerations

  1.30 pm

Lunch Break

Lunch Break

  2.15 pm

Internet Advertising

Managing Risk and Failure

  4.15 pm

Day Concludes

Day Concludes

Engaging Presentations

Delivered by our experienced academic expert, presentations provide relevant and accessible content that can be readily applied within the business setting.

Group Discussions

The interactive group discussions enable participants to share insights from the perspective of their business and their approach to traditional and digital marketing.  They provide a forum for gaining advice and feedback that can be immediately applied to their own strategies for business success.  Led by our experienced facilitator, these discussions will focus on targeted topic areas so that all participants can learn from an expert as well as from one another.

Applied Group Work

Working in groups based on industry sector, participants will collaboratively explore the complexities of digital marketing, and workshop the challenges faced by their individual organisations with a view to deepening their understanding of and more effectively engaging with their markets.  During these sessions, participants will have the opportunity to develop and discuss digital strategies and consider options for the efficient management of digital marketing activities within their organisations. 

For more information, please contact Sandra Walker, Program Executive Officer, Strategic Partnerships at Sandra.Walker@unisa.edu.au or +61 8 830 20801

Areas of study and research

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